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Loom

Quick Summary

We’re integrating with Loom to transform async video communication into structured workflows. When someone records a Loom for training, feedback, or updates, Tallyfy automatically orchestrates the follow-up actions - acknowledgments, responses, task creation, and documentation - ensuring video content drives actual outcomes, not just views.

Why This Integration Matters

Loom revolutionized async communication with quick video messages. But videos alone don’t ensure action. Training videos need acknowledgment tracking. Feedback videos need response workflows. Update videos need task extraction. Documentation videos need organization.

Our integration bridges this gap. Record in Loom, trigger workflows in Tallyfy. Your videos become the start of structured processes that ensure communication leads to completion.

What We’re Building

Training and Onboarding Workflows

Transform training videos into trackable programs:

  • Video Course Management: Loom recordings trigger learning path workflows
  • Acknowledgment Tracking: Ensure employees watch and confirm understanding
  • Quiz Integration: Video completion triggers knowledge checks
  • Progress Monitoring: Track who’s completed which training modules

Feedback and Review Cycles

Turn video feedback into action:

  • Design Reviews: Loom feedback triggers revision workflows
  • Code Reviews: Video walkthroughs trigger PR update tasks
  • Performance Feedback: Manager videos trigger improvement plans
  • Customer Feedback: Support Looms trigger resolution workflows

Documentation and Knowledge Management

Organize video knowledge systematically:

  • Process Documentation: Loom tutorials trigger SOP creation
  • Knowledge Base Updates: New videos trigger categorization workflows
  • FAQ Creation: Common question videos trigger article workflows
  • Update Notifications: Documentation videos trigger team alerts

How to Connect Today

Option 1: Loom SDK Integration

Embed recording directly in workflows:

// Example: Embed Loom recording in Tallyfy workflow
import { createInstance } from '@loomhq/loom-sdk';
const initializeLoomInWorkflow = async (workflowStep) => {
// Initialize Loom SDK
const loomSDK = await createInstance({
appId: 'YOUR_LOOM_APP_ID',
buttonId: 'loom-record-button'
});
// Handle recording completion
loomSDK.on('insert-click', async (video) => {
// Create follow-up workflow with video
const workflow = await fetch('https://api.tallyfy.com/v1/workflows', {
method: 'POST',
headers: {
'Authorization': 'Bearer YOUR_TALLYFY_KEY',
'Content-Type': 'application/json'
},
body: JSON.stringify({
template_id: 'video_followup',
name: `Review - ${video.title}`,
data: {
video_url: video.shareUrl,
video_id: video.id,
video_title: video.title,
duration: video.duration,
recorder_name: video.creatorName,
recording_date: new Date().toISOString(),
workflow_context: workflowStep.context,
required_viewers: workflowStep.assignedTo,
completion_deadline: workflowStep.dueDate
}
})
});
return workflow.json();
});
};

Detect Loom links and trigger workflows:

// Monitor for Loom links in various channels
const detectLoomAndCreateWorkflow = async (message) => {
const loomRegex = /(?:https?:\/\/)?(?:www\.)?loom\.com\/share\/([a-zA-Z0-9]+)/g;
const matches = message.content.match(loomRegex);
if (matches) {
for (const loomUrl of matches) {
// Extract video ID
const videoId = loomUrl.split('/').pop();
// Determine workflow type based on context
const workflowType = determineWorkflowType(message.channel, message.tags);
// Create appropriate workflow
await createVideoWorkflow(loomUrl, videoId, workflowType, message);
}
}
};

Option 3: Integration Platforms

Use automation tools for Loom workflows:

  • Zapier: Trigger on new Loom recordings
  • Make.com: Watch Loom folder for new videos
  • Workato: Create recipes with Loom triggers
  • Power Automate: Detect Loom links in communications

Option 4: Email/Slack Integration

Capture Loom shares automatically:

  1. Configure Loom sharing to specific email/channel
  2. Monitor inbox/channel for Loom notifications
  3. Parse video details from notifications
  4. Trigger appropriate workflows
  5. Track completion and engagement

Real-World Use Cases

Remote Team Training

A distributed company with 200 employees uses Loom + Tallyfy for:

  1. Onboarding Videos: New hire training tracked to completion
  2. Product Updates: Feature releases with acknowledgment workflows
  3. Process Training: SOPs recorded and tracked for compliance
  4. Skills Development: Video courses with progress tracking
  5. Manager Training: Leadership videos with action items

Results: 100% training completion, 60% faster onboarding

Creative Agency Review Process

A design agency managing 50+ projects:

  • Client Feedback: Video reviews trigger revision workflows
  • Internal Reviews: Creative director videos trigger updates
  • Presentation Practice: Pitch videos trigger feedback collection
  • Case Studies: Project videos trigger documentation workflows
  • Team Updates: Weekly videos trigger task extraction

Customer Support Excellence

A support team handling complex products:

  • Bug Reports: Video reproductions trigger engineering workflows
  • Feature Requests: Customer videos trigger evaluation workflows
  • Knowledge Base: Support videos trigger article creation
  • Training Library: Solution videos trigger categorization
  • Escalations: Complex issue videos trigger specialist review

Technical Implementation Details

Loom SDK Capabilities

Available SDK features:

  • Embed Recording: Add Loom button to any web interface
  • Custom Buttons: Styled recording triggers
  • Event Handling: Listen for recording events
  • Video Metadata: Access title, duration, URL
  • Programmatic Control: Start/stop recording via code

Video Data Extraction

Information available from Loom:

  • Video URL and sharing link
  • Video title and description
  • Duration and thumbnail
  • Creator name and email
  • Recording date and time
  • View count and engagement

Workflow Triggers

Common trigger patterns:

  • New Recording: SDK event triggers workflow
  • Link Sharing: Detect Loom URLs in messages
  • Email Notification: Parse Loom share emails
  • Folder Watch: Monitor shared Loom folders
  • Tag-Based: Specific tags trigger workflows

Tracking and Analytics

Measure video workflow effectiveness:

  • View completion rates
  • Time to acknowledgment
  • Action item completion
  • Feedback response times
  • Training effectiveness scores

Why Loom Should Enable This

Loom users need workflow automation:

  1. Action from Communication: Videos should drive outcomes, not just views
  2. Enterprise Adoption: Large companies need tracking and compliance
  3. Competitive Differentiation: Workflow integration sets Loom apart
  4. User Retention: Integrated workflows increase platform value
  5. Use Case Expansion: Enable new video-driven processes

Take Action Now

For Loom Users

Turn videos into outcomes:

  1. Schedule a demo
  2. Show us your Loom use cases
  3. We’ll design video workflows
  4. Test with real scenarios
  5. Deploy to your team

Want official integration? Contact Loom support requesting Tallyfy integration and open API access.

For Training Teams

Transform video training:

  • Track completion automatically
  • Ensure comprehension with quizzes
  • Generate certificates on completion
  • Monitor progress across teams
  • Focus on content, not administration

For Creative Teams

Streamline video feedback:

  • Reviews trigger revision tasks
  • Comments become action items
  • Approvals tracked systematically
  • Versions managed automatically
  • Delivery confirmed and documented

Implementation Strategy

Phase 1: Basic Integration (Day 1-3)

  • Set up Loom SDK
  • Configure link detection
  • Create first video workflow
  • Test with pilot group

Phase 2: Core Workflows (Week 1)

  • Training acknowledgment flows
  • Feedback response workflows
  • Documentation processes
  • View tracking setup

Phase 3: Advanced Features (Week 2)

  • Multi-step video courses
  • Conditional workflows
  • Analytics dashboards
  • Integration with other tools

Phase 4: Scale (Ongoing)

  • Roll out organization-wide
  • Gather usage metrics
  • Optimize workflows
  • Add new use cases

Creative Use Cases

Async Standup Automation

Daily video updates trigger:

  • Task extraction from mentions
  • Blocker identification and escalation
  • Progress tracking automation
  • Team dashboard updates

Video SOPs That Enforce Themselves

Process videos that:

  • Require acknowledgment
  • Track completion steps
  • Verify understanding
  • Maintain compliance records

Customer Success Workflows

Support videos that:

  • Create tickets automatically
  • Route to right team
  • Track resolution
  • Gather satisfaction scores

Workaround Solutions

Without Official API

Until Loom provides open API:

  1. Browser Extension: Detect Loom recordings and trigger workflows
  2. Email Integration: Parse Loom share emails for automation
  3. Slack Bot: Monitor channels for Loom links
  4. Manual Trigger: Copy Loom URL into Tallyfy to start workflow
  5. Scheduled Checks: Regular scans of Loom folders

Hybrid Approach

Combine multiple methods:

  • SDK for embedded recording
  • Webhooks for external shares
  • Email parsing for notifications
  • Manual triggers for exceptions

Get Started Today

Every Loom video without a workflow is a missed opportunity for:

  • Ensuring action from communication
  • Tracking training completion
  • Managing feedback cycles
  • Building knowledge systematically
  • Driving actual outcomes

Transform video communication: Book your consultation

We’ll show you:

  1. Video workflow templates
  2. Loom SDK integration
  3. Tracking and analytics
  4. ROI calculations
  5. Implementation plan

Stop hoping videos get watched. Start ensuring they drive action.

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