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Connecting Looker Studio to analytics data

How can I connect Looker Studio to my Tallyfy data?

You can connect Looker Studio (formerly Google Data Studio) to Tallyfy in about 10-15 minutes using a third-party connector. Once connected, you’ll create free, shareable dashboards and reports from your workflow data without paying for an enterprise BI platform.

Requirements

Before you start, make sure you have:

  • Tallyfy Analytics subscription activated for your organization
  • Free Looker Studio account (sign up at lookerstudio.google.com)
  • Authentication credentials provided by Tallyfy Support
  • Third-party connector subscription (CData or OWOX)

Authentication Overview

Amazon Athena (which hosts Tallyfy Analytics data) offers two authentication methods:

MethodDescriptionBest For
IAM Username/PasswordWeb console access credentialsAWS Console access only
Access Key/SecretToken-based authenticationConnector authentication (recommended)

Connector Options

Two reliable connectors support Athena-to-Looker Studio integration:

Option 1: CData Connect Cloud

Best For: Organizations needing robust data connectivity with minimal setup

  • Pricing: Subscription-based (check CData pricing)
  • Setup Time: 10-15 minutes
  • Features: Direct cloud-to-cloud connectivity, automatic query optimization, no data replication
  • Support: Enterprise-grade technical support

Option 2: OWOX BI Connector

Best For: Marketing teams already using OWOX for analytics

  • Pricing: Part of OWOX BI suite (check OWOX pricing)
  • Setup Time: 10-15 minutes
  • Features: Seamless AWS integration, no intermediate processing steps
  • Support: Email and documentation support

Setup Process with CData Connect Cloud

Step 1: Configure CData Connection

  1. Sign up for a CData Connect Cloud account
  2. Log into your CData Connect dashboard
  3. Click Add Connection and select Amazon Athena
  4. Configure the connection parameters:
    • Connection Name: Give it a descriptive name (e.g., “Tallyfy Analytics”)
    • AWS Region: us-east-1 (or your specific region)
    • S3 Staging Directory: Your staging bucket path from Tallyfy (e.g., s3://tallyfy-athena-results/)
    • Database: Your assigned database name (typically your organization name)
  5. Enter authentication credentials:
    • Access Key ID: Your Tallyfy-provided Access Key
    • Secret Access Key: Your Tallyfy-provided Secret Access Key
  6. Click Test Connection to verify
  7. Save the connection once verified

Step 2: Connect Looker Studio to CData

  1. Open Looker Studio
  2. Click Create > Data Source
  3. Search for and select CData Connect Cloud
  4. Sign in to your CData account when prompted
  5. Select your Athena connection from the list
  6. Choose the database and tables you want to visualize
  7. Click Connect

Step 3: Build Your First Report

  1. In Looker Studio, click Create > Report
  2. Select your CData Athena data source
  3. Click Add to Report
  4. Start dragging dimensions and metrics to build visualizations
  5. Customize charts, add filters, and configure date ranges
  6. Share the report URL with stakeholders

Setup Process with OWOX Connector

Step 1: Configure OWOX Connection

  1. Sign up for an OWOX BI account
  2. Navigate to Connectors > Amazon Athena
  3. Click Create New Connection
  4. Configure the connection:
    • Connection Name: Descriptive name (e.g., “Tallyfy Workflows”)
    • AWS Region: us-east-1 (or your specific region)
    • Database: Your assigned database name
    • Workgroup: Use default or specify if Tallyfy provided one
  5. Enter IAM credentials:
    • Access Key ID: Your Access Key from Tallyfy
    • Secret Access Key: Your Secret Access Key from Tallyfy
  6. Specify S3 bucket for query results
  7. Test and save the connection

Step 2: Connect Looker Studio to OWOX

  1. Open Looker Studio
  2. Click Create > Data Source
  3. Search for and select OWOX BI Amazon Athena
  4. Authorize OWOX to access your Looker Studio account
  5. Select your configured Athena connection
  6. Choose tables to include in your data source
  7. Click Connect

Working with Tallyfy Data in Looker Studio

Available Data Tables

Tallyfy Analytics provides four main tables:

  • processes - Completed and in-progress workflow instances with start/end times
  • steps - Individual task data within processes including assignments and durations
  • form_fields - Form field values collected during workflows
  • users - User activity and participation metrics across all processes

Creating Effective Visualizations

What can you actually build? Here are popular dashboards our customers create:

  1. Process Volume Trends - Line charts showing processes launched over time
  2. Completion Rate Scorecards - Big numbers showing percentage of on-time completions
  3. Task Duration Heatmaps - Identify bottlenecks by visualizing average task durations
  4. User Activity Tables - Leaderboards showing top performers by completion rate
  5. Form Response Analysis - Pivot tables and charts exploring form field data patterns

Performance Tips

Make your Looker Studio reports faster:

  • Use Date Range Controls - Don’t pull all historical data every time
  • Apply Filters Early - Filter at the data source level, not in charts
  • Limit Table Rows - Show top 10 or 20, not thousands of rows
  • Cache Reports - Enable data freshness caching (reports update every 12-24 hours)
  • Optimize Queries - Pre-aggregate data in Athena views when possible

Sharing and Collaboration

One of Looker Studio’s best features? Sharing is dead simple:

  • View Access - Share report URLs with anyone who needs to see insights
  • Edit Access - Let team members modify reports and create new visualizations
  • Embed Reports - Drop reports into websites or internal portals with iframe embeds
  • Schedule Emails - Auto-send report snapshots on your preferred schedule
  • Mobile Friendly - All reports work great on phones and tablets

Troubleshooting Connection Issues

Connection not working? Let’s fix it. Check these things in order:

  • Verify Credentials - Double-check your Access Key and Secret Access Key (even one wrong character breaks everything)
  • Check Permissions - Ensure your credentials have AmazonAthenaFullAccess and AmazonS3FullAccess policies attached
  • Validate S3 Path - Confirm your S3 staging directory path is exactly as provided by Tallyfy
  • Test in AWS Console - Try running a query in the Athena web console to rule out credential issues
  • Check Connector Status - Verify your CData or OWOX subscription is active
  • Review Region Settings - Ensure you’re using the correct AWS region (typically us-east-1)

Still stuck? Contact your connector provider’s support team first (they’ll diagnose connection issues), then reach out to Tallyfy Support if the issue appears to be with your Analytics account.

Cost Considerations

Let’s talk money - what does this setup actually cost?

ComponentCostNotes
Looker StudioFreeUnlimited reports and dashboards
Tallyfy AnalyticsSubscriptionContact Tallyfy for pricing
CData Connect CloudSubscriptionStarts around $49/month
OWOX ConnectorSubscriptionPart of OWOX BI suite pricing
AWS Query CostsPay-per-queryTypically $5-10/month for normal usage

Comparison: Looker Studio vs Enterprise Looker

Not sure which option fits your needs? Here’s the breakdown:

FeatureLooker StudioEnterprise Looker
CostFree + connector feeSubscription-based
Setup ComplexitySimple (10-15 min)Moderate (15-20 min)
Data ModelingBasicAdvanced (LookML)
Embedded Analyticsiframe embedsFull API
CollaborationShare linksRole-based access
Best ForSmall teams, basic dashboardsLarge teams, complex analytics

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