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Measure reading engagement with Google Analytics or Mixpanel

Tracking Template/Process Usage with Analytics Tools

You can connect Tallyfy to web analytics tools like Google Analytics or Mixpanel. These tools show exactly how people in your organization - or guests1 - are using your Tallyfy documentation, templates, and processes.

Why track usage?

  • See what people use: Find out which templates or documents are viewed most often
  • Measure engagement: Track exactly how long people spend on specific pages or steps
  • Find popular processes: Identify which workflows get used 50+ times a week (or barely at all)
  • Understand usage: Learn when teams access process information - mornings? Late nights?
  • Check value: See if using certain processes correlates with better results

Setting up Google Analytics (GA)

What you need

  • A Google Analytics account where you have admin rights
  • A Tallyfy Professional or Enterprise plan
  • Administrator permission in Tallyfy

Step 1: Set up Custom Dimensions2 in Google Analytics

Important: Do this step first inside your Google Analytics account. Tallyfy can’t send data without these dimensions configured.

  1. Log into Google Analytics
  2. Go to Admin (gear icon) > find the Property column > Custom Definitions > Custom Dimensions
  3. Create five new custom dimensions. Configure them exactly like this:
NameIndexScopeActive
User Name1UserYes
User Email2UserYes
Process Name3SessionYes
Event Type4HitYes
Event Details5HitYes
Custom Dimensions Configuration in Google Analytics

Step 2: Get your Google Analytics Tracking ID

  1. In Google Analytics, go to Admin > Property Settings
  2. Find and copy your Tracking ID (it looks like UA-XXXXX-Y)

Step 3: Connect Tallyfy to Google Analytics

  1. In Tallyfy, go to Settings > Integrations
  2. Find and click the Analytics section
  3. Paste your Google Analytics Tracking ID (from Step 2) into the box provided
  4. Click Save

That’s it. Tallyfy now sends usage data (page views, events, the works) straight to your Google Analytics account.

Tracking specific users with User ID in GA (Optional)

Want to track the same user across their laptop, phone, and tablet? Google Analytics has this feature called “User ID” - it tracks individual logged-in users across different devices or sessions.

Step 1: Turn On User ID in Google Analytics

  1. In Google Analytics, go to Admin.
  2. Under Property, find Tracking Info > User ID. Admin navigation to User ID
  3. Read the policy and turn the feature ON. User ID settings page

Step 2: Create a User ID View in Google Analytics

  1. Follow the steps on the User ID page in GA to create a new View.
  2. This view will specifically show data tracked using the User ID. User ID view setup

Setting up Mixpanel Integration

Mixpanel is another analytics tool you can connect to Tallyfy. It’s great for tracking specific events and user actions.

How to connect Mixpanel

  1. In Tallyfy, go to Settings > Integrations > Analytics.
  2. Enter your Mixpanel Project Token (you’ll find this in your Mixpanel account).
  3. Click Save.

What Mixpanel tracks

Mixpanel captures detailed information about specific actions people take in Tallyfy:

  • Viewing a template
  • Completing a step
  • Launching a process
  • Engaging with specific documents
Mixpanel Event Categories example

Using the Analytics Data

Once you’re connected, here’s what you can do with Google Analytics or Mixpanel:

  • Build custom reports about Tallyfy usage
  • Create real-time dashboards to spot trends
  • Set up alerts when usage patterns change
  • Export data for deeper analysis

Need help with specific reporting? Contact Tallyfy support.

Integrations > Tallyfy Analytics

Tallyfy Analytics is an add-on service that copies workflow data to a dedicated analytical infrastructure enabling users to connect business intelligence tools like Tableau and Power BI for custom reporting advanced SQL queries trend analysis and deep process insights through secure Amazon Athena integration.

Process Improvement > Gather data and use Tallyfy Analytics

Data and analytics replace guesswork in process improvement by providing objective evidence to identify real problems establish performance baselines pinpoint bottlenecks and measure the impact of changes while tools like Tallyfy Analytics automatically capture workflow data including task completion times process duration and bottlenecks to enable proactive optimization through visualization and regular review.

Analytics > Tableau

Tableau integration enhances Tallyfy Analytics by offering extensive data visualization tools for creating interactive dashboards and reports to analyze workflow performance through direct connectivity with Amazon Athena.

Authentication > Integrate Google Workspace

Google Workspace SAML/SSO integration with Tallyfy enables automatic user authentication through Google credentials via a three-phase setup process requiring coordination with Tallyfy Support to create a custom SAML application configure attribute mappings and enable seamless single sign-on with automatic user provisioning.

Footnotes

  1. Unlimited free external users who access Tallyfy via special guest_code authentication

  2. GA feature that captures additional data beyond standard metrics; required for Tallyfy-specific tracking