Definition – What is Customer Experience Management?

POST by Sonia Pearson


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2 thoughts on “Definition – What is Customer Experience Management?

  1. Gloria John Reply

    Identifying the right touch points is must in order to know the pain, needs and demands of a customer. Businesses can offer more targetted services if they know the real face of their customers. After knowing this only they can improve customers experience.

  2. Hey Sonia,

    Great points! You said it right that for smooth customer experience one needs to first know well about the customer profile and what phase of customer lifecycle he/she is into.

    Thanks for this beautiful peace on CX.


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