Tech Company Simplifies Their Production Process with Tallyfy

William van Rossum of Videotrails explains how Tallyfy transformed his production process from inconsistent and unpredictable to organized and repeatable. As a solo founder, he needed a system to manage software development, accounting, and client outreach without the chaos of scattered tasks.

Production processes for solo founders and small teams need structure without overhead. Here is how we approach workflow management.

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Summary

  • Solo founder faced chaos tracking multiple processes - William van Rossum of Videotrails (video analytics platform) struggled as the only employee keeping track of software development, accounting, and client outreach; tasks were done on “as-needed” basis making the production process inconsistent and unpredictable
  • Trello lacked critical features for repeatability - Previous solution missing priorities and statuses; not designed for repeatable processes, forcing William to improvise rather than follow consistent patterns
  • Tallyfy destressed work by breaking goals into tiny tasks - Visual colored process bars show status at a glance without thinking; ability to change dates as plans shift frequently; used Tallyfy to complete 2017 accounting on time by breaking end-goal into manageable chunks. See how Tallyfy helps solo founders and small teams

Videotrails helps customers know precisely who watches their videos and how. The platform has helped numerous European businesses select prospects and leads with insightful video analytics. William van Rossum, marketing specialist and owner, describes how Tallyfy gives him control of managing his entire production process and multiple other internal and client-facing business processes.

William van Rossum

William van Rossum

Owner & Video Marketing Specialist

Videotrails

What was the core problem you wanted to solve?

As the founder and only employee of the business, it has been difficult to keep track of numerous ongoing projects. My production process requires I keep track of a number of things, including software dev, account, and client outreach. I needed a tool that kept track of everything associated with these things.

Can you list the names of processes you run on Tallyfy?

Tallyfy has made my business’s production process much more organized. From reaching prospective clients, to bettering my service, and ultimately keeping in touch with past/current clients, Tallyfy holds me accountable and ensures I provide a good end-product to customers. Tallyfy Pro dashboard showing multiple active processes including overdue VIAW Launch and migration tasks with progress indicators

How was your company doing these tasks and processes before?

Before Tallyfy, my tasks were less repeatable and done on an “as-needed” basis. My business’s production process was inconsistent and unpredictable.

The organization Tallyfy creates allows me to do these processes more repeatedly. I used to use Trello, but Trello lacks some features that my business needs, i.e. priorities and statuses.

Trello also is not geared specifically for repeatable processes.

What other software did you evaluate before you chose Tallyfy? Why did you select Tallyfy?

I considered using pep.cards, another process management solution, for some time. I found that Tallyfy had the features I needed at a great value.

What specific benefits have you seen in your company?

Tallyfy has destressed my work environment by giving me a clearer picture of everything that is going on in my company. It has made it easier to put my plans into action by breaking things down into tiny tasks. I first used Tallyfy to finish our 2017 accounting. I broke this end-goal down into tinier tasks and got all my work done on time.

What specific features did you like most about Tallyfy? Why?

Tallyfy’s strengths lie in its simplicity and visual-orientation. Colored process bars make it easy to know the status of each of my tasks, often without even needing to think about it.

This allows me to always know what stage I am at in my production process. My plans also change frequently, so the ability to change the dates assigned to each task is very useful. Tallyfy processes interface showing WordPress update tasks with completion status and re-open buttons

How would you describe Tallyfy to others in up to 3 sentences?

Tallyfy is so good at managing processes because it breaks processes down into smaller tasks. This helps me manage what I am currently working on and gives insight into what may need to be done in the future. At the end of the day, Tallyfy gives me a feeling of control over the processes involved in my production process.

Would you recommend Tallyfy to others? If so, to who and why?

Tallyfy is able to scale up to larger-sized teams. Even loosely connected, possibly multinational, teams can be mended together and more focused through Tallyfy.

What is the main thing that stands out about Tallyfy?

In our conversations with solo founders and small teams, the pattern is remarkably consistent - before adopting workflow software, they describe their production process as “all over the place” and “inconsistent.” What changes everything is having visual status indicators that show progress at a glance without requiring mental effort.

Tallyfy sets itself apart by presenting a good visual overview in one dashboard. This allows me to get a lot of information just from referencing one place. Tallyfy blueprints list showing CloudFront correction, administration tasks, video creation, and content planning workflows

Tallyfy’s process tracker makes it easy to see all the processes your business has going on.

About the Author

Amit is the CEO of Tallyfy. He is a workflow expert and specializes in process automation and the next generation of business process management in the post-flowchart age. He has decades of consulting experience in task and workflow automation, continuous improvement (all the flavors) and AI-driven workflows for small and large companies. Amit did a Computer Science degree at the University of Bath and moved from the UK to St. Louis, MO in 2014. He loves watching American robins and their nesting behaviors!

Follow Amit on his website, LinkedIn, Facebook, Reddit, X (Twitter) or YouTube.

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