What is Asana? Pros, Cons, and Best Practices

Asana is a cloud-based task management solution that allows businesses to manage, collaborate, communicate, and organize their tasks and projects. It is specialized for handling multiple projects at one time and it is suitable for companies of any size.

Asana is great for projects but less ideal for repeatable processes. Here is how we approach workflow management.

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Summary

  • Cloud-based task management for multiple projects - Asana lets businesses of any size manage, collaborate, and organize tasks across many projects simultaneously, with flexible list or board views, subtasks, custom fields, forms, timelines, and milestone tracking
  • Five core categories drive functionality - Project management (tasks, approvals, rules, attachments), Communication (proofing, status updates, rich text), Views (portfolios, workload, calendars, search), Team management (permissions, guests, admin controls), and Integrations (G Drive, Dropbox, Adobe CC, Microsoft Teams, Salesforce)
  • Flexible pricing from free to enterprise - Personal free plan includes essential task management but restricts timeline views and portfolios, Starter costs $10.99 per user monthly (annual) with timeline and workflow builder, Advanced costs $24.99 monthly (annual) with AI Studio and approvals, Enterprise pricing requires contact
  • Great for projects, less ideal for repeatable processes - Pros include generous free plan for startups, excellent integrations, good value at paid tiers, Cons include complex privacy features and steep learning curve for new users. Compare Asana alternatives or see how Tallyfy handles repeatable workflows

What is Asana?

Productivity enthusiasts love Asana - and for good reason. But it doesn’t run repeatable processes very well.

  • Asana is an online team collaboration tool that specializes in workflow management.
  • It is a flexible and elegant tool that you can bend to your will for tasks and workflow management.
  • Asana project management new timeline view feature makes it easier to manage dependencies.

What is Asana?

Asana is a cloud-based task management solution that allows businesses to manage, collaborate, communicate, and organize their tasks and projects. It’s specialized for handling multiple projects at one time and it’s suitable for companies of any size. Asana Home dashboard displaying recent projects, milestones, team activities, and create new project options

How does it work?

The complete working of Asana is divided into five key categories:

1: Project management

Projects: Asana allows you to organize and share all your projects as lists or boards to keep records of all your initiatives, meetings, and programs. Tasks: Asana allows you to break all your work as small tasks and additional steps to complete overall tasks, you can manage all your tasks as follows:

  1. Subtasks - break all your tasks into smaller parts or steps needed to complete the task assigned.

  2. Task assignees - Assign tasks to different individuals so that you can assign roles and responsibilities accordingly. Also, with Tallyfy you’ll be able to assign tasks to guest users in addition to member employees within the organization.

Guest users within Tallyfy are users outside your organization like clients and it’s free to assign to as many as you wish! See how you can assign tasks to guests or members in the GIF below Tallyfy feature demonstration GIF - workflow illustration For more information on the difference between members and guests, see here.

  1. Create sections and columns - Allows you to group tasks into different sections or columns on board to keep all your tasks organized and maintain your workflow strategy. 4.

Custom fields - It allows you to create drop-down, number, or text custom fields for your projects/portfolios to manage, sort, or filter information. You can create notifications for all your custom fields.

  1. Forms - Capture details from your customers for any project brief requests, and more. The forms can be connected directly to your projects, and you can track your project submissions as well.

  2. Due time and dates - Assigning due-dates to every task allows you to get it done under a specific time limit, you can also view all the tasks on the Asana work calendar.

Also, it allows you to specify the due time, so that you do not miss a deadline, and everyone will know when the due-time is for this irrespective of the time zone. 7. Goals - You can set, track, and manage your goals with your work to achieve your milestones for leads, executives, and individuals.

  1. Milestones - keep your team motivated and make your goals clear by setting small tasks as the key markers of progress i.e.

milestone. 9. Timeline - You can create a Gantt-style view of task and project deadlines that will help in making a better plan, schedules, and achieve all milestones.

  1. Attachments - Add files from your computer, Google Drive, OneDrive, Dropbox, etc.

  2. Likes- Everyone can acknowledge the tasks or comments and give their feedback or vote for tasks using likes. 12.

Assign tasks in multiple projects - You can assign the same tasks in multiple projects, and create a workflow in different contexts. 13.

Rules - Asana allows you to create rules to automate manual processes such as assigning tasks, updating asana required fields, etc. But what’s different with Tallyfy is that you’ll be able to automate decisions using many types of automations or rules. These rules are trigger on task completion rule, trigger on form field response rule and trigger on approve/reject response rule.

Learn more about how to automate decisions using rules here. 14.

Approvals- You can request and approve work in the Asana system.

2: Communication

Teams do better work when there is effective communication. With Asana’s team communication tool, you will be able to manage your team’s work to communicate the right information at the right time. Asana Marketing team conversations dashboard showing team discussions, projects, and calendar integration Here is how you will be able to do so:

  1. Proofing - Give clear feedback by using task comments directly on images or PDF that will turn into tasks for easy tracking and assigning.

  2. Project conversations - Discuss a project’s progress to keep track of everything. 3.

Team pages - Put all your team’s projects in one place and have a team conversation, announcement, and put a description of your team. 4.

Status updates - Share the status updates of the project with the stakeholders and build portfolios with this information. 5. Languages - Team members can communicate in multiple languages such as English, French, German, Spanish, and Japanese.

  1. Rich text - Use rich text in larger text fields to make your message clear and organize your thoughts with numbered and bulleted lists.

3: Views

If you want to sort and filter your list of tasks, Asana project Views will enable you do so. You will find viewing options for “Projects”, “My Tasks” and “Search views” as your list of tasks. Asana project view showing Website Launch tasks with Web Development and Analytics sections, assignees, and due dates The following are examples of views you will get:

  1. My Tasks- Plan all your activities using a prioritized to-do list.

  2. Inbox - Receive and filter notifications for all your projects, conversations, and the tasks for following-up. 3.

List - This grid-like structure makes it easy to create, filter, and format all the tasks and actively collaborate with your team. 4.

Search - Search and find the information you need to keep up with all tasks required to achieve your goals. 5. Advanced search reports - create advanced search reports to get a clear picture of the progress of leads, prospects, and team members.

  1. Portfolios - Organize all your strategic initiatives and monitor the status of everything in one place.

  2. Workload - The resource management feature that allows you to see a single view of team bandwidth. It helps you make staffing decisions and manage workloads when needed.

  3. Calendars - View all your tasks on a calendar to get a clear view of your work.

  4. Files view - Find all the project files that you want in a gallery view with all the project attachments. 10.

Colorblind friendly-mode - View everything in full Asana color palette using the colorblind-friendly mode.

4: Team management

Asana project management tool helps you plan, organize, and manage your team’s work, from A to Z. You will be able to coordinate team tasks so everyone knows who is doing what, share feedback, files, and status updates. Asana dashboard home screen showing IT team sidebar, Tasks Due Soon section, Favorites with colorful project cards, and New menu dropdown Here is how you will be able to manage your team:

  1. Teams - Create teams to organize your projects and connect all the teammates using a shared calendar and conversations.

  2. Followers - Add all your teammates as followers so that they can also catch up with the work using tasks and receive relevant notifications with task updates. 3.

Guests - Collaborate with vendors, contractors, and partners in Asana. 4.

Permissions - Using permissions to limit access to any project, create hidden teams for confidential work and public teams for projects that are required to be accessed by the entire organization. 5. Admin controls - Designate and assign control to other people who can add, remove, and manage members along with their data and passwords.

5. Integration

Another plus for using Asana is that you will not have to worry about leaving the tools you are already using behind. Asana can be integrated with these tools to make tracking your work and getting results even easier.

Asana apps and integrations page displaying icons for Slack, Dropbox, Gmail, Google Calendar, Sheets, Drive, and GitHub Asana has a lot of integration built-in options for file sharing through G drive and Dropbox and Box. It supports integrates well with the Adobe CC (creative cloud) and this allows you to assign new tasks, access designs and get feedback from all the people in your team. Other options for integrations include Microsoft Teams, office 365, Outlook, OneDrive, Jira cloud, Litmus and Salesforce, etc.

So how much does Asana cost?

The Asana pricing plans (as of January 2026) are as follows:

  1. Personal (free)
  2. Starter ($10.99 per user/month billed annually, $13.49 monthly)
  3. Advanced ($24.99 per user/month billed annually, $30.49 monthly)
  4. Enterprise and Enterprise+ (Contact Asana for a quotation)

Asana pricing comparison table showing Basic, Premium, Business, and Enterprise tiers with features and pricing

The Personal free account has some restrictions. One of them being no access to Asana timeline (Gantt chart) view. The free plan also limits you to 10 teammates.

The free plan also restricts you from using features like start dates, portfolios, reporting, custom process reviews, etc. But the free account comes with all the essential task management features such as task creation, task assigning, due dates, write comments, and attach files. Also, there is no limit to the number of tasks or projects that you can create.

You can use the free account for a few weeks with a small test group before upgrading to a paid plan. Asana Starter costs $10.99 per user/month billed annually, or $13.49 billed monthly.

The Starter plan features timeline views, workflow builder, advanced search, and automations. This plan removes the 10-user cap and includes form creation and custom fields. Asana Advanced costs $24.99 per user/month billed annually, or $30.49 billed monthly.

This plan is suitable for larger teams that work on multiple projects at the same time. This plan includes all features of the Starter plan.

This plan also features AI Studio access, portfolios, workload tracking, time tracking, approvals, and Salesforce integration. The rules builder allows you to automate workflows. For example, whenever you change a due-date, it can automatically add the team leader as a follower for the assigned task.

The final verdict - pros and cons

Asana is an all-in-one and go-to project management tool. This works great for remote teams; it has the mobile app as well that supports both the android and IOS operating systems. The learning curve is real.

When teams compare project management and workflow tools, Asana frequently comes up in our conversations at Tallyfy. In feedback we have received from an e-commerce operations team that evaluated both Asana and Todoist before switching to Tallyfy, they found that while Asana excelled at one-off project management, they needed something better suited for repeatable processes like new product launches and inventory audits. From what I’ve seen evaluating project management tools over the years, here are some pros and cons I noticed: Pros:

  1. The free plan is great for startups. 2.

Integration options work well! 3.

Paid plans also provide great value for money. Cons:

  1. Projects can get complex while using privacy features.

  2. Asana can probably be difficult to implement for new users.

If we managed to help you understand what Asana is and how it works, perfect! In our experience building workflow tools at Tallyfy, we’ve learned that simplicity matters most for adoption. Tallyfy is an awesome workflow management software that’s simple and easy to use for existing and new users. We offer a free 14 day trial plan where you’ll be able to decide whether it’s the best tool to automate your decisions and tasks.

Repeatable Process Templates That Work Better Than Project Boards

Example Procedure
Employee Onboarding
1HR - Set up payroll and send welcome email
2IT - Order equipment and set up workstation
3Office Manager - Prepare physical workspace
4IT - Create accounts and system access
5HR - Welcome meeting and company orientation
+3 more steps
View template
Example Procedure
Client Onboarding
1Gather Basic Information
2Send Welcome E-Mail
3Conduct a Kick-Off Call
4Conduct a 1 month check-in Call
5Request Feedback
+1 more steps
View template
Example Procedure
Team Status Report Workflow (Weekly/Monthly)
1Weekly B2B Sales report
2Review and sign-off weekly sales report
3Weekly Finance report
4Review and sign-off weekly finance report
5Monthly B2B Sales report
+8 more steps
View template

Give it a try!

Updated · Workflow and BPM

About the Author

Amit is the CEO of Tallyfy. He is a workflow expert and specializes in process automation and the next generation of business process management in the post-flowchart age. He has decades of consulting experience in task and workflow automation, continuous improvement (all the flavors) and AI-driven workflows for small and large companies. Amit did a Computer Science degree at the University of Bath and moved from the UK to St. Louis, MO in 2014. He loves watching American robins and their nesting behaviors!

Follow Amit on his website, LinkedIn, Facebook, Reddit, X (Twitter) or YouTube.

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