Published December 10, 2016  in Customer Success

Your Guide to Amaze Customers with Better First Impressions

Making first impressions amazing for a customer is your key to growth and customer retention. You have only one chance to make a great first impression, so you should maximize every element of a customer’s initial experience with your company. The journey to amazing customers begins with a superb website and ends with a customer’s commitment to invest in your products or services. Below are ten steps to creating amazing first impressions for a customer.

The Harvard Study of Communications said that it only takes seven seconds for you to make a first impression on another human being, only seven seconds…. In fact, one of the parts of this study actually says that… all together, only 45% of a first impression has anything to do with the words coming out of your mouth. That leaves 55% of a first impression to visual.Amanda Johns Vaden

An Outstanding Website

Your website is the face of your company to many customers. Capturing a prospect’s attention immediately through your website should, therefore, be a top goal. Investing in your website’s design is critical because most consumers begin their search for products and services online. Your website should have a mobile-friendly design that includes the following elements:

Personally Welcome Customers

A well-organized, customized onboarding process is one of the most effective tools a business owner can use to amaze customers. When properly optimized, onboarding will help you go beyond that great first impression. Below are some keys to remember as you welcome customers aboard:

Prompt Service

Speed of service is many customers’ number one priority. Since many customers will have only a few minutes of time to interface with your company, it is up to you to make your customers’ experience amazing through speedy service. Here are some ways to accomplish this goal:

Knowledgeable Employees

Knowledgeable, well-trained employees are often at the heart of a customer’s amazing first impression. In an age of automated customer service and outsourced call centers, it is more important than ever to ensure that employees have access to the tools and data they need to provide high-quality customer care. Whether you have a staff of ten, one hundred or thousands of employees, the measures below will help you build a highly functional, competent workforce.

Value Customers From Day 1

A superb first impression is often created automatically when a customer feels valued right out of the gate. Below are some steps to take to show customers that you value their time, opinions, and future business:

Enticing Introductory Offers

While you can amaze customers without offering customers something special, an exciting introductory offer for new customers often makes it easier to entice prospects. However, this step can backfire if offers are not chosen with care. Here are some steps to use when creating an introductory offer for new customers:

No Deceptive Tactics

Few things are more frustrating to prospective customers than deceptive tactics. You run the risk of driving prospects into the arms of your competitors if you use deception in an effort to push prospects into purchasing. Limit excessive advertising and refrain from using the deceptive tactics below to avoid offending customers:

Professional Interactions

Professionalism is the cornerstone of a positive customer experience. Never underestimate the positive effect that polite, respectful behavior can have on a customer’s opinion of your company. Below are some specific ways to heighten your company’s level of professionalism to amaze customers:

Robust References

A company’s ability to quickly produce references within a customer’s industry and geographical area is both impressive and reassuring to prospective clients. Conversely, customers should be wary of companies that are unable to produce names of satisfied customers. Here are some ways to effectively use references to wow potential customers from the moment they first interact with your company:

Efficient Operations

Speed and efficiency are critical to customers and should, therefore, be a top priority for your company. From your website to your supply chain operations, you should strive to eliminate glitches that can cause frustrating delays for your customers. With most consumers spending under one minute on a website, efforts to improve efficiency should begin with your website. Here are some ways to eliminate glitches during a customer’s first visit to your website and ensure you amaze customers:

Amaze Customers by Enlisting the Support of an Industry Expert 

New customers are your company’s future fuel for success and deserve red carpet treatment. The customer workflow professionals with Tallyfy have the experienced and tools to help you win your customers over from the moment they interact with your company. Tallyfy’s comprehensive platform makes it easy for you to convert new prospects during their first visit. With Tallyfy’s guidance, your company will create award-winning first impressions.


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