20 workflow automation quotes that separate hype from reality
Most automation advice is vendor marketing disguised as wisdom. These quotes from people who actually built and implemented automation tell a different story.
Summary
- Automate efficient operations, not broken ones - Bill Gates’ rule: automation magnifies whatever you have. Good processes get better. Bad ones get worse faster.
- Automation eliminates drudgery, not humans - The best automation removes boring repetitive work so people can do creative thinking.
- Fix the process before adding technology - Most automation failures are process failures with technology on top.
- Speed without direction is just crashing faster - Automation makes you faster at whatever you’re doing, right or wrong. See how Tallyfy approaches workflow automation
The automation paradox
Everyone wants automation. Faster workflows. Less manual work. Fewer errors. The pitch is seductive.
Then reality hits. The automation project takes longer than expected. It costs more than budgeted. When it finally launches, it makes the existing problems worse.
Workflow automation is at the core of what we discuss with teams at Tallyfy, with client onboarding alone appearing in over 860 of our customer conversations. In our experience helping organizations implement automation, I have watched this pattern unfold dozens of times. Not because automation is bad. Because automation is a multiplier. It makes you faster at whatever you are already doing. If what you are doing is wrong, you just fail faster.
These quotes capture what actually works.
On automation fundamentals

Co-founder of Microsoft
1955-present
American business magnate who co-founded Microsoft and led it to become the world's largest PC software company. Now focused on philanthropy, his insights on automation and technology adoption remain influential.
DFID - UK Department for International Development, CC BY 2.0, via Wikimedia Commons
"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
"
This should be carved above the entrance to every IT department. Gates is not anti-automation. He built one of the largest technology companies in history. But he understood something that most vendors will not tell you: automation is a multiplier, not a fix.
If your approval process has seven unnecessary steps, automating it makes those seven unnecessary steps happen faster. The waste is now automated waste. Congratulations.
This is why we built Tallyfy to show you the process before you automate it. You can see the waste. You can remove it. Then you automate what remains.
"Automation is not the enemy of jobs. It frees up human beings to do higher-value work.
"
The fear around automation misses the point. The question is not whether to automate. It is what to automate.
Nobody should spend their career copying data between spreadsheets. Nobody should manually send the same email fifty times a day. Nobody should route approvals by walking paper between offices.
That work should be automated. Full stop. What happens to the time saved matters more than the automation itself.

Co-founder of Slack
1973-present
Canadian entrepreneur who co-founded Flickr and Slack. His philosophy on workplace communication and automation shaped how modern teams collaborate, emphasizing that automation should eliminate drudgery, not replace creativity.
Web Summit, CC BY 2.0, via Wikimedia Commons
"There is a lot of automation that can happen that is not a replacement of humans, but of mind-numbing behavior.
"
Butterfield nails the distinction. The best automation targets drudgery, not decision-making. It handles the boring repetitive tasks that drain energy and create errors.
Think about what you actually want automated. Not the interesting problems. Not the customer conversations. Not the creative work. The tedious stuff. The status updates. The routine notifications. The data entry.
That is where automation creates value without replacing human judgment.
On knowing what to automate

Author & Marketing Thought Leader
1960-present
American author and entrepreneur who has written 21 bestselling books on marketing, leadership, and change. Known for his daily blog and accessible insights on how businesses can thrive by being remarkable.
Joi Ito, CC BY 2.0, via Wikimedia Commons
"The more we automate, the more we need people who think critically and creatively.
"
Automation handles the predictable. Humans handle the exceptions. As more routine work gets automated, the remaining work is all judgment calls, edge cases, and novel problems.
This means automation raises the bar for human work, not lowers it. The people who thrive are the ones who can think through problems that algorithms cannot solve.
"If you automate a mess, you get an automated mess.
"
In our experience building workflow tools, I have used this quote in probably fifty conversations with organizations. When someone wants to automate their current process immediately, without examining it first, this is my response.
The mess does not disappear. It just runs on servers now. The workarounds become hardcoded. The exceptions become error messages. The confusion becomes technical debt.
Fix the mess first. Then automate.
"Automation is good, so long as you know exactly where to put the machine.
"
Goldratt’s constraint theory applies directly to automation. Not all steps are equal. Some are bottlenecks. Some are waiting time. Some are pure waste.
Automating a non-bottleneck step might make you feel productive. It will not increase output. The bottleneck still limits everything.
Find the constraint. Automate that. Then find the next constraint.
On human-machine balance

CEO of Microsoft
1967-present
Indian-American CEO of Microsoft since 2014, credited with transforming the company's culture from competitive infighting to collaborative growth mindset. His leadership tripled Microsoft's market value.
Microsoft, CC BY-SA 4.0, via Wikimedia Commons
"Our industry does not respect tradition. What it respects is innovation.
"
Nadella transformed Microsoft by recognizing that past success is not future guarantee. The processes that worked in 2010 may be obsolete now. The tools that dominated yesterday are not necessarily right for tomorrow.
This applies to automation directly. The question is not “how have we always done this?” It is “how should we do this now?
"What I try to figure out is what is most puzzling and also most promising about the frontier. What is the thing that seems odd and hard to understand but might be very, very important?
"
Bezos built Amazon on automation, but not blindly. He looked for the puzzling problems. The edge cases that humans handle poorly. The decisions that could be systematized.
The most promising automation opportunities are often the ones nobody has tried because they seem too complex. They require thinking differently about what machines can do.
"Be passionate and bold. Always keep learning. You stop doing useful things if you do not learn.
"
Learning is built into automation strategy. What works today may not work next year. The technology changes. The business changes. The expectations change.
The companies that win at automation are not the ones with the best initial implementation. They are the ones that keep improving it.
On practical implementation
"Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.
"
Jobs was famously demanding about design. But his underlying philosophy was trust: give people good tools and they will figure out how to use them.
This is the opposite of the “we must control everything” approach to automation. Instead of dictating exactly how work must flow, give people systems that enable flexibility. They know their work better than you do.
"Simplicity is the ultimate sophistication.
"
Applied to automation: the best automated workflow is the simplest one that works. Every additional step is a potential failure point. Every condition is complexity. Every exception is maintenance.
I have seen workflows with fifty steps that could be ten. The original designer added steps because “what if” scenarios that never happen. Now the whole thing is unmaintainable.
Start simple. Add complexity only when you must.
"Move fast and break things.
"
This motto became infamous for good reason. In automation, breaking things has real consequences. Orders do not ship. Customers do not get responses. Approvals do not happen.
The revised version is better: move fast with stable infrastructure. Automate, but test. Deploy, but monitor. Iterate, but do not blow up production.
On change and adoption
"Culture eats strategy for breakfast.
"
The best automation technology fails if people do not use it. They find workarounds. They go back to email. They build shadow processes in spreadsheets.
Adoption is not a technology problem. It is a culture problem. People need to understand why the automation exists, how it helps them, and what changes for them.
"People don’t resist change. They resist being changed.
"
When automation is imposed from above, it meets resistance. When people help design it, they champion it.
We learned this building Tallyfy. The implementations that work best involve the people who will use the system. They identify the pain points. They suggest the solutions. They own the result.
"The impediment to action advances action. What stands in the way becomes the way.
"
The obstacles to automation are often the path to better automation. The exception that seems impossible to handle forces you to think more clearly about the process. The edge case that breaks everything reveals a flaw in your design.
Do not avoid the hard problems. They are where the value is.
On measuring success

CEO of Berkshire Hathaway
1930-present
American investor and CEO of Berkshire Hathaway, widely regarded as one of the most successful investors in history. Known for his long-term value investing philosophy and candid shareholder letters on business principles.
Mark Hirschey, CC BY-SA 2.0, via Wikimedia Commons
"It takes 20 years to build a reputation and five minutes to ruin it.
"
Buffett is talking about reputation, but the principle applies to automation. A system that works well for months can fail catastrophically in minutes. And that failure is what people remember.
Automated workflows need monitoring. Not just “is it running?” but “is it producing good outcomes?” Error rates. Completion times. Customer satisfaction. The metrics that matter.
"Risk comes from not knowing what you’re doing.
"
Automation reduces certain risks and creates others. Automated processes are consistent and fast. They are also brittle and opaque.
The risk is not in the automation itself. It is in deploying automation you do not understand. If you cannot explain exactly what the workflow does and why, you are not ready to automate it.
"In the business world, the rearview mirror is always clearer than the windshield.
"
You will only understand your automation after it runs in production. The edge cases you missed. The assumptions that were wrong. The integrations that broke.
Build systems that let you look backward and forward. Track what happened. Understand why. Then improve.
What actually works
After years of building and implementing workflow automation, some patterns are clear:
Start with the process, not the technology. Understand what you are automating before you automate it. Fix the obvious problems first.
Automate drudgery, not judgment. Machines handle repetitive tasks. Humans handle exceptions and decisions.
Keep it simple. Complex automations break. Simple ones survive.
Involve the people who do the work. They know what needs automating and what needs human attention.
Measure outcomes, not activity. Automation that runs is not automatically automation that helps.
Iterate continuously. Your first version will be wrong. Plan to improve it.
These principles shaped how we built Tallyfy. Not as another automation platform promising to replace humans. As a system that handles the boring work so people can focus on what matters.
Because the goal is not automation for its own sake. The goal is better work.
About the Author
Amit is the CEO of Tallyfy. He is a workflow expert and specializes in process automation and the next generation of business process management in the post-flowchart age. He has decades of consulting experience in task and workflow automation, continuous improvement (all the flavors) and AI-driven workflows for small and large companies. Amit did a Computer Science degree at the University of Bath and moved from the UK to St. Louis, MO in 2014. He loves watching American robins and their nesting behaviors!
Follow Amit on his website, LinkedIn, Facebook, Reddit, X (Twitter) or YouTube.
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