#content marketing processes

Use this updated content marketing checklist to create a documented content strategy to make you stand out over the competition.

Quality assurance for content marketing starts before creation with proper strategy, planning, and policies. Establish brand guidelines, review processes, and publication procedures. Define KPIs, create checklists for content reviews, and plan promotion strategies to ensure quality content reaches the right audiences at optimal times.

It's important for growing businesses to continuously improve their content marketing processes in order to compete with their competition.