Use this content marketing checklist to build a documented strategy. HubSpot data shows 80 percent of marketers use content marketing but only 32 percent find it effective.
Quality assurance for content marketing starts before creation with proper strategy, planning, and policies. Following principles W. Edwards Deming popularized, establish brand guidelines, review processes, and publication procedures. Define KPIs, create checklists for content reviews, and plan promotion strategies to ensure quality content reaches the right audiences at optimal times.
Research from Joe Pulizzi and the Content Marketing Institute found only 53 percent of effective B2B content marketers document their strategy. Improving content marketing processes with agile principles and better tools helps growing businesses compete more effectively.