Press and media kit
Everything you need to cover Tallyfy accurately. Brand assets, company facts, and a press contact.
About Tallyfy
Tallyfy, Inc. helps organizations replace tribal knowledge and static documents with living, trackable workflows. Conditional "if this then that" rules handle branching automatically, so nobody has to memorize every exception or hand-off, and managers can see exactly where any task stands. The company sits at a shift where workflow automation becomes the infrastructure AI agents rely on to do real work rather than just chat. Headquartered in St. Louis, Missouri, with a presence in the San Francisco Bay Area, Tallyfy serves teams from small businesses to large enterprises in manufacturing, professional services, healthcare, financial services, and beyond. It is SOC 2 Type II certified, GDPR compliant, ships single sign-on to every customer, and is free to try.
Short version (for quick quoting)
Tallyfy is AI-native workflow software that gives people and AI agents a process to follow. Teams document any repeatable process once, assign each step to a person or an AI agent, and track progress in real time, without flowcharts or code.
Quick facts
- Legal name: Tallyfy, Inc.
- Founded: 2014
- Entity: US Delaware C-corporation
- Headquarters: 911 Washington Avenue, Suite 500, St. Louis, MO 63101, USA
- Also: San Francisco Bay Area
- Category: SaaS, AI-native workflow automation, Business Process Management
- Who it is for: Teams from small businesses to enterprises, across industries
- Compliance: SOC 2 Type II, GDPR, free SSO for everyone
Brand assets
Logos
Use the download link on each logo above. Brand colors and fonts are listed below.
Brand colors
Primary green
#3fb65b
Dark green
#01803d
Orange accent
#f26523
Green (light)
#2eb85c
Green (darker)
#015a2b
Orange (dark)
#d95519
Typography
Headings use Inter Tight. Body text uses Inter. Both are self-hosted and available free from the Inter project.
Leadership
Amit Kothari
Co-founder and CEO
Amit has 25+ years in technology, entrepreneurship, and operational efficiency, and has been hands-on rebuilding Tallyfy into AI-native workflow automation. He is also an Entrepreneur in Residence at WashU's Skandalaris Center and a Partner at Blue Sheen, and holds a Computer Science degree from the University of Bath.
LinkedIn
Pravina Pindoria
Co-founder and COO
Pravina co-founded Tallyfy with Amit Kothari, and the pair brought the company from London to St. Louis after winning an Arch Grant in 2015. She leads operations and customer success. Before Tallyfy, she spent a decade in pediatric intensive care nursing in London and trained at City St George's, University of London.
LinkedInMore on the team at About Tallyfy.
Product information
Document any process. Assign each step to people or AI agents. Track every task in real time.
- Process documentation with AI
- Workflow automation across multi-step tasks and approvals
- Conditional logic and rules, no flowcharts
- Real-time process tracking
- Forms and structured data capture
- Client-facing guest views with no login
- Steps that can be assigned to AI agents
- MCP server, REST API, and webhooks
Explore features, trackable AI, integrations, and a product demo.
Backing and recognition
Tallyfy won a $50,000 equity-free Arch Grant in 2015, which brought the company from London to St. Louis.
500 Startups
Accelerator
Alchemist Accelerator
Enterprise focused
MTC
St. Louis
Compliance and security
Tallyfy is SOC 2 Type II certified and GDPR compliant, with single sign-on available to every customer.
Reviews and ratings
Independent review profiles for Tallyfy:
Featured in
Selected coverage of Tallyfy and its founders.
News and articles
- Silicon Prairie News -Tallyfy standardizes workflows and helps businesses scale
- St. Louis Public Radio -A watershed moment for St. Louis startups
- UMSL Daily -Tallyfy CEO leads a vibe coding lunch and learn
- TechSTL -Get to know Amit Kothari, CEO of Tallyfy
- Patch (St. Louis) -Five questions with a startup CEO
- Entrepreneur Quarterly -On corporate and startup collaboration
Podcasts
- SummitOS (Steve Preda) -Define a workflow your grandma can use
- Growth Think Tank (Gene Hammett) -Episode 834
- Entrepreneur Quarterly -The Bourbon Friday Show
Customer stories
Media contact
For press inquiries, contact:
amit [at] tallyfy [dot] com
Replace [at] with @ and [dot] with . to email us (written this way to deter spam bots).