· Amit Kothari
· Engineering
Is BIMI worth it? What $3,906 over three years bought us
We paid Red Sift $3,906 across three annual terms for BIMI, starting at $999 in 2022 and ending at $1,608 in 2025. The money bought a Gmail checkmark and one directional open rate observation, while the real win turned out to be forced DMARC discipline. Here is what we would pay for again, and at what price.