#sales

In the sales handover, the marketing team delivers leads to the sales department, which then qualifies and follows up on the leads

A sales cycle refers to a series of events that occur the moment a salesperson first engages with a prospect until the moment when the sale is made.

Lead management bridges the gap between marketing and sales by nurturing prospects into customers. Only 20 to 25 percent of leads are sales-ready, and 79 percent never convert without proper nurturing. Success requires research, content mapping, nurture strategies, lead scoring, and strategic handoff processes.