#lead management

The six pillars of an effective lead management process is vital to your marketing and sales efforts. Without them, you're wasting time and losing revenue.

Lead management bridges the gap between marketing and sales by nurturing prospects into customers. Only 20 to 25 percent of leads are sales-ready, and 79 percent never convert without proper nurturing. Success requires research, content mapping, nurture strategies, lead scoring, and strategic handoff processes.