Coordinate social campaigns across every platform

Give us all the campaign details so we can kick things off.

Current Campaign Info:
Post Type: {{post-type-2061233}}

Post Topic: {{post-topic-2061229}}

What to include:
- Your campaign objectives and goals
- A description of your target audience
- Key messages and talking points
- Any reference materials or brand assets
- Timeline requirements or launch dates

Choose which social media platforms to include in this campaign.

Campaign Brief Summary:
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Post Topic: {{post-topic-2061229}}

Objective: {{what-is-the-objective-of-sharing-7644019}}

Content: {{what-will-be-the-content-7644018}}

Reference Materials: {{attach-any-files-7644017}}

Note: Only the platforms you select below will show up as workflow steps. Unselected platforms won't appear.

Set up your LinkedIn campaign post.

Campaign Brief:
Post Type:
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Post Topic:
{{post-topic-2061229}}

Objective:
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Content:
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Reference Materials:
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LinkedIn Best Practices:
- Keep a professional tone with a B2B focus
- Optimal image size: 1200x627 pixels
- Include 3-5 relevant hashtags
- Tag relevant companies or people when it makes sense

Set up your Twitter/X campaign post.

Campaign Brief:
Post Type:
{{post-type-2061233}}

Post Topic:
{{post-topic-2061229}}

Objective:
{{what-is-the-objective-of-sharing-7644019}}

Content:
{{what-will-be-the-content-7644018}}

Reference Materials:
{{attach-any-files-7644017}}

Twitter/X Best Practices:
- 280 character limit (shorter posts tend to perform better)
- Optimal image size: 1200x675 pixels
- Stick to 1-2 relevant hashtags maximum
- Consider a thread format for longer content

Set up your Facebook campaign post.

Campaign Brief:
Post Type:
{{post-type-2061233}}

Post Topic:
{{post-topic-2061229}}

Objective:
{{what-is-the-objective-of-sharing-7644019}}

Content:
{{what-will-be-the-content-7644018}}

Reference Materials:
{{attach-any-files-7644017}}

Facebook Best Practices:
- Optimal image size: 1200x630 pixels
- Video content tends to get higher engagement
- Ask questions to encourage comments
- Works well for community building and longer-form content

Set up your Instagram campaign post.

Campaign Brief:
Post Type:
{{post-type-2061233}}

Post Topic:
{{post-topic-2061229}}

Objective:
{{what-is-the-objective-of-sharing-7644019}}

Content:
{{what-will-be-the-content-7644018}}

Reference Materials:
{{attach-any-files-7644017}}

Instagram Best Practices:
- Square images: 1080x1080 pixels (or 1080x1350 for portrait)
- Use 5-10 relevant hashtags in the first comment
- Stories and Reels often outperform static posts
- It's a visual-first platform, so high-quality imagery is a must

Publish and document your LinkedIn post.

Post Configuration:
Paid Advertising: {{paid-advertising-7644037}}

Budget (if paid): {{budget-7644036}}

Publishing Checklist:
- Verify the post looks correct on LinkedIn
- Check that all links are working
- Confirm targeting settings for paid posts
- Upload a screenshot of the published post below for documentation

Publish and document your Twitter/X post.

Post Configuration:
Paid Advertising: {{paid-advertising-7644045}}

Budget (if paid): {{budget-7644044}}

Publishing Checklist:
- Verify the tweet looks correct
- Check that all links and media are working
- Confirm targeting settings for promoted tweets
- Upload a screenshot of the published post below for documentation

Publish and document your Facebook post.

Post Configuration:
Paid Advertising: {{paid-advertising-7644040}}

Budget (if paid): {{budget-7644039}}

Publishing Checklist:
- Verify the post looks correct on Facebook
- Check that all links and media are working
- Confirm targeting settings for boosted posts
- Upload a screenshot of the published post below for documentation

Publish and document your Instagram post.

Post Configuration:
Paid Advertising: {{paid-advertising-7644026}}

Budget (if paid): {{budget-7644025}}

Publishing Checklist:
- Verify the post looks correct on Instagram
- Check that your hashtags are working (not shadowbanned)
- Confirm targeting settings for promoted posts
- Upload a screenshot of the published post below for documentation

What are you promoting and why?

Define your campaign objectives - awareness, engagement, or conversions.

Action Items:
- Check your content calendar for upcoming themes
- Identify your target audience segments and demographics
- Set measurable KPIs for tracking success (reach, engagement rate, conversions)
- Nail down your campaign timeline and key milestones

Get all your creative materials ready for the campaign.

Content Checklist:
- Write copy tailored to each platform (character limits, tone, hashtags)
- Prepare all visuals - images, graphics, and video content
- Keep brand consistency across all assets (colors, fonts, logos)
- Optimize image sizes for each platform (LinkedIn: 1200x627, Twitter: 1200x675, Facebook: 1200x630, Instagram: 1080x1080)
- Create multiple variations for A/B testing if applicable

Quality Check:
- Proofread all copy for errors
- Verify all links work correctly
- Test video playback quality

Get all the necessary approvals before you publish.

Approval Workflow:
- Legal review: Check claims, promotions, disclosures, and compliance requirements
- Marketing sign-off: Verify messaging aligns with brand guidelines and campaign objectives
- Executive approval: Required for major announcements, sensitive topics, or high-budget campaigns

Before Completing:
- Document any required changes or feedback
- Confirm final versions are saved and ready for scheduling
- Make sure all stakeholders have signed off

Queue up your posts in your scheduling tool at the right times.

Scheduling Checklist:
- Confirm optimal posting times for each platform and your audience
- Double-check all links and UTM parameters for tracking
- Preview how posts will look on each platform
- Make sure scheduling dates align with your campaign calendar

Best Posting Times (General Guidelines):
- LinkedIn: Tuesday-Thursday, 9am-12pm
- Twitter: Weekdays, 8am-4pm
- Facebook: Tuesday-Friday, 9am-1pm
- Instagram: Monday-Friday, 11am-1pm

Note: Check your own analytics for audience-specific timing.

Track results and interact with your audience.

Monitoring Tasks:
- Track campaign metrics across all platforms (impressions, reach, clicks, engagement)
- Respond promptly to comments and questions
- Document engagement patterns and insights

Reporting Metrics:
- Reach: Total number of unique viewers
- Engagement Rate: Likes, comments, shares divided by reach
- Click-Through Rate: Link clicks divided by impressions
- Conversions: Desired actions completed (sign-ups, purchases)

Campaign Wrap-up:
- Compile performance data for reporting
- Note what worked well so you can repeat it in future campaigns
- Document lessons learned and recommendations