Marketing Collateral & Promotional Materials Workflow

A complete Tallyfy template for creating, approving, and distributing marketing collateral and promotional materials. Estimated time: 3-5 days for a full campaign. Difficulty: Intermediate. Team size: 3-5 marketing staff. Ideal for marketing teams, design departments, brand managers, and sales enablement professionals who need consistent, on-brand promotional materials.

6 steps

Process steps

1

Written materials

2 days from previous step
task
Description: Document all written promotional content including brochures, sell sheets, white papers, and case studies. These materials establish thought leadership and provide sales teams with valuable collateral. What we use them for:Trade show handouts and leave-behinds Email campaign attachments Sales team reference materials
2

Printed materials

3 days from previous step
task
Description: Manage printed collateral including business cards, flyers, posters, banners, and packaging inserts. Physical materials create tangible brand touchpoints. What we use them for:Conference and event displays Retail point-of-sale materials Direct mail campaigns
3

Graphic materials

2 days from previous step
task
Description: Catalog visual assets including logos, infographics, social media graphics, and presentation templates. Consistent visual identity strengthens brand recognition. What we use them for:Social media campaigns Website and landing page visuals Internal and external presentations
4

Electronic materials

2 days from previous step
task
Description: Organize digital promotional assets including email templates, digital ads, landing pages, and downloadable resources. Digital materials enable scalable marketing reach. What we use them for:Email marketing campaigns Paid advertising creative Lead generation offers
5

Audio materials

3 days from previous step
task
Description: Track audio promotional content including podcast ads, radio spots, jingles, and hold music. Audio branding creates memorable impressions through sound. What we use them for:Podcast sponsorships Radio and streaming ads Phone system and IVR messaging
6

Video materials

3 days from previous step
task
Description: Manage video promotional content including commercials, product demos, testimonial videos, and animated explainers. Video content delivers high engagement across channels. What we use them for:Social media advertising Website product demonstrations Trade show booth displays

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