Marketing workflow for Tallyfy

Find search terms that actually drive traffic

Random keyword targeting wastes content effort on terms that don't convert. This workflow guides teams through systematic research from topic definition through prioritization, ensuring your content targets what customers actually search for.

6 steps

Import into Tallyfy Preview steps

Sales keywords Research

Run this workflow in Tallyfy

Import this template into Tallyfy and assign SEO specialists and content team members to research and documentation steps

Upload tutorial materials using Tallyfy's file fields so the team has reference resources for search volume analysis and competitor research

Track progress through topic definition, keyword generation, metrics analysis, and grouping in Tallyfy's step-by-step view

Import this template into Tallyfy

Process steps

Keyword research tutorial 1

5 days from previous step

task

Record tutorial videos that walk your employees through the keyword research process.

You could cover topics like:

What terms are people searching for?
How often are those terms searched?
Getting strategic with search volume
Which format best suits what the searcher wants?
Tools for figuring out a keyword's value

Form fields in this step

Tutorial 1

Define your target topics

1 day from previous step

task

Start with the core topics your business needs to rank for. What do your customers search when they've got problems you solve? List the main themes and categories. Don't jump straight to specific keywords - understand the space first.

Generate keyword ideas

1 day from previous step

task

Use keyword tools to expand from your seed topics into specific search terms. Look at related searches, questions people ask, and long-tail variations. Check what competitors rank for. Build a broad list first - you'll narrow it down later.

Analyze search metrics

1 day from previous step

task

Evaluate each keyword by search volume, competition, and intent. High volume means more potential traffic. Low competition means easier ranking. Intent matters most - are searchers looking to buy, learn, or compare? Focus on keywords that match your goals.

Group and prioritize

1 day from previous step

task

Cluster related keywords into topic groups. Each group becomes a content piece or page. Prioritize based on business value, ranking difficulty, and current gaps. Build a roadmap for which keywords to target first. Not everything's equally important - pick your battles.

Document and share

1 day from previous step

task

Organize your keyword research into a shareable doc or spreadsheet. Include metrics, groupings, and priority rankings. Share with your content and SEO teams so everyone's working from the same targets. Update it regularly as you learn what's actually driving results.