Keyword Research

Record tutorial videos taking employees through the keyword research process You could cover these topics:What terms are people searching for? How often are those terms searched? Getting strategic with search volume Which format best suits the searcher's intent? Tools for determining the value of a keyword

Start with the core topics your business needs to rank for. What do your customers search when they have problems you solve? List the main themes and categories. Do not jump straight to specific keywords - understand the landscape first.

Use keyword tools to expand from your seed topics into specific search terms. Look at related searches, questions people ask, and long-tail variations. Check what competitors rank for. Build a broad list first - you will narrow down later.

Evaluate each keyword by search volume, competition, and intent. High volume means more potential traffic. Low competition means easier ranking. Intent matters most - are searchers looking to buy, learn, or compare? Prioritize keywords that match your goals.

Cluster related keywords into topic groups. Each group becomes a content piece or page. Prioritize based on business value, ranking difficulty, and current gaps. Create a roadmap for which keywords to target first. Not everything is equally important.

Organize your keyword research into a shareable document or spreadsheet. Include metrics, groupings, and priority rankings. Share with content and SEO teams so everyone works from the same targets. Update regularly as you learn what actually works.