Blog Post Creation & Publishing Workflow

A complete content production workflow for the content team. Estimated time: 3-5 days from topic selection to publication. Covers research, writing, editorial review, SEO optimization, and promotion.

10 steps 2 automations

Process steps

1

WordPress

5 days from previous step
task
[logo, gif, video] Website: [insert the website, appstore download location, etc.] Login Information: Username: Password: Description: [include a brief description of what the tool is and how it brings value to your business.] How we use it:[Video tutorial 1] [Video tutorial 2] [Video tutorial 3]
2

System 1

5 days from previous step
task
[logo, gif, video] Website: [insert the website, appstore download location, etc.] Login Information: Username: Password: Description: [include a brief description of what the tool is and how it brings value to your business.] How we use it:[Video tutorial 1] [Video tutorial 2] [Video tutorial 3]
3

System 2

5 days from previous step
task
[logo, gif, video] Website: [insert the website, appstore download location, etc.] Login Information: Username: Password: Description: [include a brief description of what the tool is and how it brings value to your business.] How we use it:[Video tutorial 1] [Video tutorial 2] [Video tutorial 3]
4

Choose your topic

1 day from previous step
task
What will you write about? Check the content calendar for planned topics. Make sure it fits your audience and aligns with company messaging. Original ideas are welcome - run them by the editor.
5

Research and outline

2 day from previous step
task
Gather information and supporting data. Create an outline before you start writing. Know your key points. This saves time and keeps your post focused.
6

Write the draft

3 day from previous step
task
Write clearly and conversationally. Use short paragraphs and subheadings. Add images or examples where helpful. Follow our style guide for tone and formatting.
7

Edit and get approval

4 day from previous step
task
Proofread carefully. Check facts and links. Submit to the editor for review. Incorporate feedback. Final approval is required before publishing.
8

Publish and promote

5 day from previous step
task
Add meta descriptions and featured images. Schedule the publish time. Share on social media and with relevant teams. Respond to any comments.
9

Complete SEO checklist

4 day from previous step
task
Before publishing, verify: Target keyword in title, URL and first paragraph. Meta description 120-160 chars. All images have alt text. Internal links to 2-3 related posts. External links to sources. Proper H2/H3 headers. Short keyword-focused URL.
10

Editorial review

4 day from previous step
task
Review the draft for: Grammar, spelling, and punctuation errors. Brand voice and tone consistency. Factual accuracy and source verification. Logical flow and structure. Compliance with style guide. Clarity and readability.

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