AIDA Sales Funnel Tracker
Track individual leads through the classic AIDA funnel model - from first awareness to closed deal. Each phase includes ...
Not every lead deserves your attention. This BANT workflow systematically evaluates Budget, Authority, Need, and Timeline so your sales team focuses on prospects who are actually ready to buy.
Purpose: Document lead origin and context for personalized outreach.
Record where the lead came from (website, referral, event, campaign), their initial contact details, and any expressed interest. The more context you gather upfront, the better your qualification conversation will be. This data also helps track marketing ROI.
BANT Component: NEED
Determine if this lead matches your ideal customer profile and has the problem you solve. Key questions to ask:
- What challenges are they currently facing?
- What solutions have they tried before?
- What would success look like for them?
- How urgent is solving this problem?
Not every lead is worth pursuing. Focus on those with genuine pain points you can address.
BANT Components: BUDGET + AUTHORITY
Budget Questions:
- Has budget been allocated for this initiative?
- What's the expected investment range?
- Who controls the budget approval?
Authority Questions:
- Are you the decision maker for this purchase?
- Who else needs to be involved in the decision?
- What's your typical buying process?
Chasing leads without budget or authority wastes everyone's time. If the contact isn't the decision maker, find out who is and get them involved early.
BANT Component: TIMELINE
Understand when they need a solution and what's driving their timeline:
- When do they want to implement a solution?
- Is there a specific event, deadline, or milestone driving urgency?
- What happens if they don't act by that date?
- Are there any contract renewals or budget cycles to consider?
Leads with no clear timeline often stall indefinitely. Prioritize deals with real urgency and concrete deadlines.
Final BANT Assessment and Routing
Based on the BANT criteria collected, rate the lead:
HOT Lead (All 4 BANT criteria met):
- Route to sales immediately for demo/proposal
- Schedule follow-up within 24-48 hours
WARM Lead (2-3 criteria met):
- Add to nurture sequence
- Schedule check-in in 2-4 weeks
- Provide educational content
COLD Lead (0-1 criteria met):
- May not be worth pursuing now
- Add to long-term nurture or archive
Document your assessment, lead score, and specific next steps in your CRM.
Track individual leads through the classic AIDA funnel model - from first awareness to closed deal. Each phase includes ...
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