Know which ads work and which burn money

Take a close look at all the ads we're running right now. Write down what channels they're on (social, search, display, etc.) and note down any metrics you already have. This gives everyone a clear picture of where we stand before making any changes.

Who are we trying to reach with these ads? Write down your target audience details and what you want to achieve. It could be more sales, brand awareness, or website visits. Clear goals help the team measure success later.

Collect all the visuals, videos, and copy being used in current ads. Upload them here so everyone can see exactly what's running. Missing assets can cause confusion when you're trying to update or pause campaigns.

List out your current ad budgets and what has been spent so far. Break it down by channel if you can. Knowing where the money goes helps you spot ads that are eating up budget without delivering results.

Pull the numbers that matter: clicks, impressions, conversions, cost per click, and anything else you track. Don't worry if they're not great right now. We need honest data to figure out what's working and what isn't.

Create a quick summary document and send it to everyone who needs to know. Include the campaign names, channels, key metrics, and any immediate concerns. This keeps the whole team on the same page about our ad efforts.

Now that you have your spend data and performance metrics, calculate the return on investment for each campaign. Divide your revenue or lead value by your ad spend to find ROI. Calculate cost per acquisition by dividing total spend by number of conversions. These numbers tell you which campaigns are worth scaling and which need to be cut.

Based on your analysis, write down specific actions to take. This could include pausing underperforming ads, increasing budget on winners, testing new creative, or adjusting targeting. Be specific about what changes to make and who's responsible. Set a follow-up date to review results from these changes.