#customer journey tracking

The buying process has six stages that people go through before any purchase. Research by 6sense shows 70 to 90 percent of this journey happens before a buyer ever talks to a seller. Philip Kotler popularized this framework, and each stage requires a different marketing and sales strategy to move prospects forward.

Research by Jan Carlson found that 69% of buyers leave due to perceived indifference. Customer tracking software helps growing businesses retain essential relationship details and prevent lost revenue.